Farmers Insurance Review 2026
Quick Facts: Founded 1928 · AM Best Rating: A · Headquarters: Woodland Hills, California
Available In: 42 states · Products: Auto, Home, Renters, Life, Umbrella, Business, Motorcycle, RV
Known For: Agent-based model, Signal telematics, "We know a thing or two"
Coverage Options
Farmers Insurance operates through one of the largest exclusive agent networks in the country, with over 48,000 agents providing local expertise. Auto coverage includes all standard options plus rideshare coverage, new car pledge (replacing totaled vehicles within the first model year), and rental car loss of use. Their Signal telematics app monitors driving behavior and provides immediate feedback on habits.
Homeowners insurance includes guaranteed replacement cost coverage and their unique ECO endorsement for environmentally-friendly rebuilding materials. Farmers' umbrella policies extend up to $10 million in additional liability coverage, one of the highest limits available from a standard carrier. They also offer business insurance through their Foremost and Bristol West subsidiaries, covering everything from general liability to workers' compensation. Motorcycle, RV, watercraft, and collector car coverage round out their specialty vehicle options.
Pros and Cons
Pros
- 48,000+ exclusive agents provide dedicated local expertise and personalized service
- Signal telematics app provides real-time driving feedback and potential premium savings
- ECO endorsement covers green rebuilding materials when repairing or replacing your home
- Umbrella coverage up to $10 million provides among the highest liability limits available
Cons
- Premiums average 10-15% above the national mean, reflecting the cost of agent infrastructure
- Not available in all 50 states; absent from 8 states including several in the Northeast
- Customer satisfaction scores have declined in recent J.D. Power surveys from their historical averages
Customer Satisfaction
Farmers ranks 14th in the J.D. Power 2025 U.S. Auto Insurance Study, slightly below the industry average. Their NAIC complaint index of 1.38 is above the national median, indicating more complaints than expected for their market share. Claims processing through local agents generally receives positive reviews, as agents can facilitate communication between customers and adjusters. However, claims handled through call centers receive more mixed feedback. Farmers has invested in modernizing their claims process with virtual inspections and AI-assisted damage assessment to reduce processing times.
Available Discounts
| Discount | Typical Savings |
|---|---|
| Multi-Policy Bundle | 5-20% |
| Signal Safe Driver | Up to 25% |
| Good Student | 5-15% |
| Homeowner | 5% |
| Multi-Vehicle | 5-15% |
| Defensive Driving | 5-10% |
| Anti-Theft Device | 5-20% |
| Loyalty (3+ Years) | 3-5% |
Who Is Farmers Best For?
Farmers is best for customers who prioritize the local agent relationship and want an insurance professional who knows their community. High-net-worth individuals will appreciate the $10 million umbrella coverage limits and guaranteed replacement cost on homeowners policies. Environmentally-conscious homeowners can take advantage of the ECO endorsement for green building materials. Customers with complex insurance needs spanning personal, commercial, and specialty vehicles will benefit from Farmers' ability to house everything under one agent relationship.
The Bottom Line
Farmers delivers a traditional, agent-focused insurance experience backed by a strong product lineup and above-average coverage options. Their premiums reflect the cost of maintaining that agent infrastructure, which means you're paying more but getting personalized local service in return. If you value having an agent who remembers your name and understands your neighborhood's risk factors, Farmers offers something the direct-to-consumer carriers simply cannot replicate.